Planetcare

Planetcare is an eco-friendly brand that focuses on reusable cartridges for water filtering, operating worldwide with region-specific optimization strategies. The project involved initializing a new theme with custom design and optimizing store traffic by testing different content variations through A/B testing. The store operates globally, and A/B tests were deployed separately for each region to maximize conversion rates. The theme was built using the Dawn theme as a foundation, customized to reflect the brand's environmental sustainability mission.